GST 106 Past Questions and Answers

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  1. What is entrepreneurship?
    a) The process of starting and managing a new business
    b) Working for a corporation
    c) Selling products online
    d) Buying stocks
    Answer: a) The process of starting and managing a new business
  2. Which of the following is a key characteristic of successful entrepreneurs?
    a) Fear of failure
    b) Risk-taking ability
    c) Avoidance of change
    d) Lack of vision
    Answer: b) Risk-taking ability
  3. What is a business plan?
    a) A legal document
    b) A detailed plan outlining business goals and strategies
    c) A sales pitch
    d) A marketing brochure
    Answer: b) A detailed plan outlining business goals and strategies
  4. What does the term “market research” refer to?
    a) Collecting information about consumer needs and preferences
    b) Selling products
    c) Advertising strategies
    d) Hiring employees
    Answer: a) Collecting information about consumer needs and preferences
  5. Which of the following is a common source of funding for startups?
    a) Personal savings
    b) Bank loans
    c) Venture capital
    d) All of the above
    Answer: d) All of the above
  6. What is the purpose of a SWOT analysis?
    a) To analyze the stock market
    b) To assess strengths, weaknesses, opportunities, and threats
    c) To calculate profits
    d) To evaluate employees
    Answer: b) To assess strengths, weaknesses, opportunities, and threats
  7. What is the role of a mentor in entrepreneurship?
    a) To discourage new ideas
    b) To provide guidance and support
    c) To take over the business
    d) To replace the entrepreneur
    Answer: b) To provide guidance and support
  8. What does “branding” involve?
    a) Creating a unique identity for a product or service
    b) Setting prices for products
    c) Writing business plans
    d) Hiring staff
    Answer: a) Creating a unique identity for a product or service
  9. What is a “target market”?
    a) The total market for all products
    b) The specific group of consumers a business aims to reach
    c) A market with no competition
    d) A market for government contracts
    Answer: b) The specific group of consumers a business aims to reach
  10. Which of the following is a benefit of entrepreneurship?
    a) Increased risk of failure
    b) Opportunity for financial independence
    c) Lack of flexibility
    d) Limited job satisfaction
    Answer: b) Opportunity for financial independence
  11. What does “cash flow” refer to?
    a) The money coming in and going out of a business
    b) The total profit of a business
    c) The amount of debt a business has
    d) The number of employees
    Answer: a) The money coming in and going out of a business
  12. What is an elevator pitch?
    a) A long business presentation
    b) A brief and persuasive speech to spark interest in a project
    c) A pitch for an investment
    d) A formal proposal document
    Answer: b) A brief and persuasive speech to spark interest in a project
  13. Which of the following describes “entrepreneurial spirit”?
    a) A lack of innovation
    b) A passion for creating and building businesses
    c) A focus on job security
    d) Resistance to change
    Answer: b) A passion for creating and building businesses
  14. What is “market segmentation”?
    a) Dividing a market into smaller groups of consumers
    b) Merging companies
    c) Selling to only one type of customer
    d) Ignoring customer needs
    Answer: a) Dividing a market into smaller groups of consumers
  15. What is the primary goal of marketing?
    a) To create products
    b) To promote and sell products or services
    c) To hire employees
    d) To develop financial plans
    Answer: b) To promote and sell products or services
  16. What does “scalability” mean in a business context?
    a) The ability to maintain current performance levels
    b) The potential to grow and increase revenue without proportionately increasing costs
    c) The difficulty of expanding
    d) The ability to hire more staff
    Answer: b) The potential to grow and increase revenue without proportionately increasing costs
  17. Which of the following is a disadvantage of entrepreneurship?
    a) Flexibility in decision-making
    b) High levels of uncertainty and risk
    c) Ability to pursue personal passions
    d) Potential for high profits
    Answer: b) High levels of uncertainty and risk
  18. What is “competitive analysis”?
    a) Examining only your own business
    b) Assessing competitors to understand their strengths and weaknesses
    c) Ignoring market trends
    d) Focusing solely on financial data
    Answer: b) Assessing competitors to understand their strengths and weaknesses
  19. What does “e-commerce” refer to?
    a) Traditional retail shopping
    b) Buying and selling goods or services over the internet
    c) A type of advertising
    d) A method of public speaking
    Answer: b) Buying and selling goods or services over the internet
  20. What is “customer relationship management” (CRM)?
    a) A strategy for managing a company’s interactions with current and potential customers
    b) A financial management tool
    c) A method of product development
    d) A way to hire employees
    Answer: a) A strategy for managing a company’s interactions with current and potential customers
  21. What is the “value proposition”?
    a) The price of a product
    b) The unique value a product or service offers to customers
    c) The profit margin
    d) The cost of production
    Answer: b) The unique value a product or service offers to customers
  22. What does “venture capital” refer to?
    a) Money provided by investors to startups and small businesses with long-term growth potential
    b) Funds saved by entrepreneurs
    c) Government grants for small businesses
    d) Loans from banks
    Answer: a) Money provided by investors to startups and small businesses with long-term growth potential
  23. Which of the following is a key element of effective networking?
    a) Focusing only on personal gain
    b) Building mutually beneficial relationships
    c) Ignoring others’ interests
    d) Avoiding follow-ups
    Answer: b) Building mutually beneficial relationships
  24. What does “bootstrapping” mean in business?
    a) Starting a business with minimal financial resources
    b) Seeking large investments from the start
    c) Relying solely on bank loans
    d) Ignoring cost management
    Answer: a) Starting a business with minimal financial resources
  25. What is the primary role of a business consultant?
    a) To manage daily operations
    b) To provide expert advice and strategies to improve a business
    c) To replace the business owner
    d) To focus only on marketing
    Answer: b) To provide expert advice and strategies to improve a business
  26. What is “social entrepreneurship”?
    a) Focusing solely on profit-making
    b) Creating businesses that aim to solve social problems
    c) Ignoring community needs
    d) Running a traditional nonprofit organization
    Answer: b) Creating businesses that aim to solve social problems
  27. Which of the following describes a “startup”?
    a) A well-established company
    b) A newly established business, often in the early stages of development
    c) A nonprofit organization
    d) A large corporation
    Answer: b) A newly established business, often in the early stages of development
  28. What is “customer feedback”?
    a) Ignoring customer opinions
    b) Information provided by customers about their experiences with a product or service
    c) The price customers are willing to pay
    d) Marketing strategies
    Answer: b) Information provided by customers about their experiences with a product or service
  29. What does “profit margin” refer to?
    a) The total revenue of a business
    b) The difference between revenue and costs expressed as a percentage
    c) The amount of debt a business has
    d) The cost of production
    Answer: b) The difference between revenue and costs expressed as a percentage
  30. What is the purpose of a marketing strategy?
    a) To increase costs
    b) To outline how a business will reach its target market
    c) To ignore consumer preferences
    d) To manage operations
    Answer: b) To outline how a business will reach its target market
  31. What does “diversification” mean in business?
    a) Focusing on one product only
    b
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) Expanding a business’s range of products or services
c) Reducing the workforce
d) Ignoring market trends
Answer: b) Expanding a business’s range of products or services

  1. What is “lead generation”?
    a) The process of attracting and converting potential customers
    b) Selling to existing customers
    c) Increasing operational costs
    d) Ignoring marketing
    Answer: a) The process of attracting and converting potential customers
  2. Which of the following best describes “angel investors”?
    a) Individuals who provide capital to startups in exchange for equity
    b) Banks that offer loans
    c) Government agencies that fund businesses
    d) Corporate investors
    Answer: a) Individuals who provide capital to startups in exchange for equity
  3. What is the role of a business incubator?
    a) To shut down businesses
    b) To support startups by providing resources, mentorship, and funding
    c) To only provide office space
    d) To ignore the needs of entrepreneurs
    Answer: b) To support startups by providing resources, mentorship, and funding
  4. What does “supply chain management” involve?
    a) Managing only the sales department
    b) Overseeing the flow of goods and services from suppliers to customers
    c) Ignoring supplier relationships
    d) Focusing solely on production
    Answer: b) Overseeing the flow of goods and services from suppliers to customers
  5. What is “intellectual property”?
    a) Physical assets of a business
    b) Creations of the mind, such as inventions and trademarks
    c) Financial statements
    d) Employee knowledge
    Answer: b) Creations of the mind, such as inventions and trademarks
  6. What does “scalability” mean for a business model?
    a) The inability to grow
    b) The capacity to grow and manage increased demand without significant cost increases
    c) A focus on a single product
    d) A fixed operational capacity
    Answer: b) The capacity to grow and manage increased demand without significant cost increases
  7. What is the importance of customer service in business?
    a) It has no importance
    b) It helps build customer loyalty and satisfaction
    c) It increases operational costs
    d) It focuses solely on profits
    Answer: b) It helps build customer loyalty and satisfaction
  8. Which of the following is an example of a social enterprise?
    a) A company focused solely on profit
    b) A nonprofit organization
    c) A business that reinvests profits to achieve social objectives
    d) A government agency
    Answer: c) A business that reinvests profits to achieve social objectives
  9. What is “peer-to-peer lending”?
    a) Borrowing from banks
    b) Individuals lending money to each other without an intermediary
    c) Government funding for businesses
    d) Corporate loans
    Answer: b) Individuals lending money to each other without an intermediary
  10. What does “innovation” mean in a business context?
    a) Sticking to traditional methods
    b) Developing new ideas, products, or processes
    c) Ignoring competition
    d) Focusing solely on existing products
    Answer: b) Developing new ideas, products, or processes
  11. What is the purpose of a business pitch?
    a) To confuse potential investors
    b) To present an idea to potential investors or stakeholders
    c) To sell products
    d) To ignore market trends
    Answer: b) To present an idea to potential investors or stakeholders
  12. What is “lean startup methodology”?
    a) A process focusing on rapid prototyping and customer feedback
    b) A traditional business planning approach
    c) A method for large corporations only
    d) Ignoring customer input
    Answer: a) A process focusing on rapid prototyping and customer feedback
  13. Which of the following is an essential component of effective leadership?
    a) Micromanagement
    b) Communication skills
    c) Avoiding team input
    d) Focusing solely on profits
    Answer: b) Communication skills
  14. What is the role of a board of directors in a company?
    a) To handle day-to-day operations
    b) To provide oversight and strategic guidance
    c) To replace the CEO
    d) To focus only on marketing
    Answer: b) To provide oversight and strategic guidance
  15. What is a “franchise”?
    a) A completely independent business
    b) A business model where one party licenses the use of its brand to another party
    c) A nonprofit organization
    d) A government-run enterprise
    Answer: b) A business model where one party licenses the use of its brand to another party
  16. What does “business ethics” refer to?
    a) Ignoring moral principles in business
    b) The study of what is right and wrong in business practices
    c) Focusing solely on profits
    d) Legal regulations only
    Answer: b) The study of what is right and wrong in business practices
  17. Which of the following is a common challenge faced by entrepreneurs?
    a) Too much funding
    b) High competition
    c) Excessive support from the community
    d) Perfect market conditions
    Answer: b) High competition
  18. What is the significance of “exit strategy” for entrepreneurs?
    a) It has no significance
    b) It outlines how an entrepreneur plans to sell or close their business
    c) It focuses solely on profits
    d) It is a marketing tactic
    Answer: b) It outlines how an entrepreneur plans to sell or close their business
  19. What is “business development”?
    a) The process of improving existing products only
    b) Activities aimed at growing a business through partnerships, markets, and strategies
    c) A focus on daily operations
    d) Ignoring market opportunities
    Answer: b) Activities aimed at growing a business through partnerships, markets, and strategies
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