MCM 107 Assignment Question and Answer

Assignment update MCM 107
1. With at least 5 reasons, justify why advert ends up entertaining instead of ensuring patronage

Please we wrote 7 reasons pick any 5 randomly change some words also

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Advertisements are meant to sell products, right? They’re supposed to grab our attention, tell us about the benefits of a product, and persuade us to buy. But when you really think about it, many ads these days focus more on entertaining us than actually convincing us to make a purchase. We’ve all seen commercials that made us laugh, cry, or even think deeply, but did they make us go out and buy what they were selling? Sometimes, the goal of ads seems to be more about entertainment than direct patronage. In this paper, I’ll explain why this happens by discussing five reasons why many adverts end up entertaining rather than encouraging us to buy.

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1. Everyone’s Competing for Attention:

In today’s world, we’re surrounded by ads everywhere we look on TV, social media, websites, billboards, even on our phones. With so many advertisements out there, it’s harder than ever for a brand to stand out. Because of this, advertisers often try to make their ads so entertaining that they grab our attention right away. Whether it’s a funny commercial or a heartwarming story, the focus shifts to capturing our interest. Sure, the ad may entertain us, but does it convince us to buy the product? Sometimes not.

2. Short Attention Spans:

Let’s be honest who has time to watch long, boring ads anymore? Our attention spans have dropped drastically over the years, especially with the rise of fast-paced digital media. When we watch something online or on TV, we usually scroll through or skip ads if they don’t catch our attention within the first few seconds. As a result, advertisers have started creating shorter, more entertaining ads that appeal to our emotions or make us laugh. They want to hook us quickly, even if it doesn’t result in a sale right away. It’s more about keeping us engaged than about pushing us to buy.

3. Emotions Over Information:

Rather than just telling us about a product’s features, many ads now try to connect with us emotionally. Think of all the ads that make you feel something whether it’s happiness, nostalgia, or inspiration. For example, car commercials often show happy families driving through beautiful landscapes. These ads make us feel good, but they don’t always make us think, “I need to buy that car right now.” Instead, we might just remember the good feelings from the ad. This emotional connection doesn’t always translate to immediate purchases, but it’s an effective way to keep the brand in our minds.

4. Influencer Marketing Takes the Lead:

Social media influencers have become a major part of advertising. Brands now collaborate with influencers to promote products in a fun, entertaining way that fits with their usual content. Influencers might make a funny video, post a casual “unboxing” of a product, or show how they use the product in their everyday life. While this type of marketing helps increase visibility for brands, it often focuses more on the entertainment and personality of the influencer rather than the product itself. While we might enjoy watching the influencer, it doesn’t necessarily lead to a direct purchase of the product.

5. Social Media Is All About Entertainment:

Platforms like Instagram, TikTok, and YouTube are built for entertainment. Most of the content we consume on these platforms is designed to entertain funny memes, viral challenges, or heartwarming stories. Brands are jumping on this trend by making their ads feel more like entertainment. They want to blend into the social media feed without feeling too “salesy.” This makes the ad more likely to get shared or engaged with, but it doesn’t always result in people rushing out to buy the product. It’s about getting attention and going viral, not necessarily about immediate patronage.

PICK SOME HERE (You are to write only 5 remember oh)

6. Building a Brand Image:

Many companies focus their advertising efforts on building their brand image over time. Instead of making ads that directly push for a sale, brands often create ads that focus on creating a strong, memorable image. For example, Coca-Cola is known for its fun, feel-good commercials that promote a sense of happiness and togetherness. These ads might not always convince you to buy a Coke right away, but over time, they help build brand loyalty. People remember how a brand made them feel, which can lead to purchases later, but the ad itself isn’t necessarily about making you buy something in that moment.

7. Moving Away from the Hard Sell:

In the past, ads used to be straightforward: “Buy this now! It’s the best deal!” But these days, there’s been a shift away from that “hard sell” approach. More and more, advertisers are using soft-sell techniques, like creating compelling stories or focusing on experiences. These ads may entertain us or leave us thinking, but they don’t always push us to make a purchase on the spot. Instead, they aim to build awareness and create a lasting impression, which could lead to patronage down the line, but not immediately.

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Conclusion:

So, why do ads end up entertaining us instead of ensuring patronage? The truth is, advertisers are facing more competition than ever before, and they’ve had to get creative to cut through the noise. With shorter attention spans, a focus on emotional connections, influencer marketing, and the rise of social media entertainment, many ads prioritize engagement and brand-building over immediate sales.

While these ads may leave us with a positive feeling, they often don’t push us to buy on the spot. The entertainment value of ads has become a powerful tool to create lasting impressions, even if it doesn’t always translate to direct patronage.